Meet Your CFO

Principal Consultant/Founder – Fractional CFO

Ernie is a Chartered Accountant and admitted as a Barrister and Solicitor of the High Court of NZ. Born in Taiwan but a Kiwi at heart, he brings extensive experience from past public accounting and commercial finance roles.

Ernie began his career as a tax advisor at two leading international firms, advising prominent corporates and individuals. His early interest in business operations led him to commercial accounting, where he has worked with listed, PE Backed and start-up companies across industries such as retail, e-commerce, healthcare, SaaS, professional services, multi-site businesses, and project-based companies.

Ernie believes in driving business performance through numbers and keeping accounting simple. While he loves a good spreadsheet, Ernie thrives on rolling up his sleeves and getting involved in the operations to better understand and drive performance.

Outside of work Ernie enjoys a good game of squash or watching sports, with rugby and basketball topping his list.

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